ATLANTA – Hawks Talon Gaming Club, the NBA 2K League affiliate team of the Atlanta Hawks, with Northside Hospital Sports Medicine Network today announced that it will begin a new and unprecedented partnership as the franchise’s Official Sports Medicine Provider. Having a focus on providing excellent healthcare to the next generation of Atlantans, Northside Hospital will add their logo to the left and right sleeves of the team’s jerseys. The NBA 2K League, a joint venture between the NBA and Take-Two Interactive, is a professional esports league featuring the best NBA 2K players in the world. The global audience for esports will total 453.8 million worldwide this year, including 201.2 million esports enthusiasts and 252.6 million occasional viewers (Source: Newzoo, 2019).
“We are excited to team up with Northside Hospital whose commitment to the next generation of Atlantans is unmatched in our community,” said Hawks Talon’s Team Manager and Head Coach Wesley Acuff. “It is paramount for us to have a partner focused on our players’ health and wellness as we strive for each member of Hawks Talon to consistently perform at their best.”
In addition, the partnership with one of Georgia’s largest and most respected healthcare delivery systems will give Northside Hospital brand exposure on all baseline and courtside LED signs adjacent to the court as well as fixed brand exposure on the side lower basket pads of each basket stanchion during all Hawks Talon home games. Throughout the remainder of the season, Hawks Talon will also make visits to the Elite Performance Therapy facility at the Terminus Building-Buckhead. These visits will provide the team an opportunity to learn about ways that they can optimize their performance.
“Collaborating with elite esports teams, such as the Hawks Talon GC, to maximize player performance while minimizing injury is an innovative way to apply our sports medicine and performance expertise in the care of athletes on the new frontier of sports,” said Dr. Vonda Wright, orthopedic surgeon and Chief of the Northside Hospital Sports Medicine Network. “We are honored that Hawks Talon have entrusted our experts with the care of their athletes.”
Hawks Talon will host T-Wolves Gaming at 7 p.m. ET tonight as part of Week 8 of the 2019 NBA 2K League Regular Season. The 18-week season will conclude Saturday, Aug. 3 with the 2019 NBA 2K League Finals.